Social Media Marketing Pays Dividends For milliCare Franchise Owners

Strategies for building brand awareness to networking with clients and fellow franchise owners are part of robust online training and development

Having a social media presence is a necessity to do business. That means online marketing and engagement, both with clients and colleagues, is inescapable. And for milliCare commercial floor cleaning franchise owners, that also means opportunity.

At milliCare’s recently wrapped owners’ conference, much attention was paid to online outreach and social media usage. In particular, LinkedIn was a focus thanks to its heavy business-to-business focus, a natural for milliCare franchise owners looking to raise their brand profile.

Online presence is more than networking

One presentation focused on how LinkedIn can be maximized not just for networking, but also for selling and educating. That makes it very valuable for milliCare commercial floor cleaning franchise owners, who have large territories and need to find cost-effective ways to let potential consumers know about their services.

The presentation also pointed out that potential customers will first search for vendors, and then once they have narrowed their focus they spend time looking at that company’s social media presence as well as its website and other online data.

Supporting franchises as they grow virtually

The goal is to make sure milliCare franchise owners recognize the value of online marketing and promotion, and thus make the time to create a social media strategy and then keep it alive. For that, they need support — and the milliCare corporate team is determined to provide it.

“We know that our franchise owners are very busy, and we also know that they want to focus on growth strategies of all types,” says Bill Helton, Director of Franchise Development. “That’s why we have added social media awareness and usage training to our overall support platform. We want to make sure that franchise owners have all the tools they need to build a robust online presence that shows them in the best light and also brings them customers.”

A milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company, more than 50 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Startup costs start as low as $106,000 to $150,000, making the potential for high returns remarkable.

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