milliCare’s South Africa Franchise Continues Growth and Expansion

Unique and forward-thinking services, plus a Master Franchise model, create a compelling argument for innovative global entrepreneurs

Commercial flooring equipment in action

When milliCare awards a U.S. commercial floor cleaning franchise, that new owner often takes a large territory with an option to expand further. That’s because milliCare services are in strong demand, and locking down additional space makes good business sense.

The same applies to the brand overseas, where milliCare’s Master Franchise model is creating opportunity in many countries. In South Africa, for instance, a longtime franchise owner is ramping up to be a Master Franchise, unlocking significant growth opportunities, says Bill Helton, Director of Franchise Development.

Master franchises control expansion pace

“Our South African franchise owner has been up and running for more than 20 years. He saw this as a way to further expand his business, and to do so at his own pace and in markets that suit him,” Helton says.

As a Master Franchise owner in a country, a milliCare commercial floor cleaning franchise operator can open new sites anywhere in that country. Those could be his or her own franchise locations or sub-franchise sites owned by other people who then report to the Master Franchise.

In-market entrepreneurs have strong insights

Whatever the case, these agreements allow for on-the-ground expertise. That’s a huge benefit, because as a resident and business professional, the Master Franchise owner knows where a milliCare franchise might — or might not — succeed.

“People know their communities and countries best,” Helton says. “This allows our brand to grow in a much more targeted and organic way than we would if we were awarding individual franchises in a particular country. We can provide the Master Franchise and his or her sub-franchise owners with all the equipment, training and expertise that milliCare offers, so they benefit from that as well.”

A milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Start-up costs start as low as $106,000 to $150,000, making the potential for high returns remarkable.

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