Multiple Services Give milliCare Franchise Owners Major Upselling Opportunities
Clients who need one floor-cleaning service often have other, unmet needs that can quickly and easily be added to existing jobs to boost sales
Steady office and commercial-space construction across the United States means that there are more opportunities than ever for milliCare commercial floor cleaning franchise owners. And thanks to milliCare’s diverse and growing line of services, every request for information and pricing can result in significant add-ons.
“We have the advantage of not being a single-product provider,” says Bill Helton, Director of Franchise Development. “We don’t just clean carpets — we do much more than that, and the services we provide are very much needed by commercial and industrial facility operators. When they see all that milliCare has to offer, they often upgrade and add to their order.”
Upselling is easy with valuable services
When a request for an estimate comes in, a milliCare commercial floor cleaning franchise owner is able to outflank the competition quickly and easily. Seven core services range from carpet and textile cleaning to performance coatings, specialized treatments for entryway systems, preventative and ongoing maintenance and more.
“We will come in, analyze the flooring and offer a customized solution,” Helton explains. “An initial job may be just the carpets, but once that facility owner or manager has seen a milliCare team in action, they usually want to know more about what we offer. Over time, and through high-quality services, our franchise owners develop a sense of trust with their clients, and that leads to additional sales.”
Prepare, prevent and clean
A three-tiered approach is key to milliCare’s success. Preparing surfaces with industry-leading products ensures the prevention of major damage, and ongoing routine cleaning keeps them looking like new.
“Our approach is why milliCare commercial floor cleaning franchise owners are able to create higher ticket totals, resulting in more revenue from fewer clients,” Helton says. “Every new client is a significant uptick to the bottom line. And once those clients move into services like performance coating, revenue generation is further enhanced because those are typically a higher-priced service.”
Ranked 206 in Entrepreneur’s Franchise 500 list, milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company, with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Startup costs start as low as $106,000 to $150,000, making the potential for high returns remarkable.