milliCare Franchise Supports Owners by Signing Large National Accounts
National Accounts Director Chris Cusick describes how franchisees benefit from large contracts
milliCare floor care franchise actively helps grow its franchisee’s sales through national accounts. When National Accounts Director Chris Cusick signs a large corporate account, franchisees in markets all over the country benefit.
Commercial floor and textile care is an enormous market for entrepreneurs who want to own a scalable service business. Garnering large, corporate accounts can be a challenge for local owners in some markets, especially if the decision maker works in another state. This is where the National Accounts team comes in.
“It’s gratifying to identify a target, cultivate a relationship and then secure business for our franchisees who can’t access the decision maker,” Cusick explains. “Then it’s a great feeling to win something and turn it over to a franchisee to service. milliCare is committed to supporting our franchisees with business that flows to them through contracts with companies on a national level.”
Cusick said he started with Milliken 25 years ago working in the Synthetics Fabric business as a salesperson and then a sales manager. He accepted an opportunity to move South to run the Southeast region for Milliken’s Hospitality Carpet Division, which eventually led him to the maintenance side of the industry. He has spent the last 14 years as a Franchise Business Manager and more recently, National Accounts Director for milliCare.
Franchisees expand their client base as they service national accounts
Cusick relies on the compelling value we bring to our customers to sell our services to large companies with branches or offices in communities all over the United States. Cusick focuses mostly on corporate America, looking at companies with portfolios ranging from administrative office space to possibly retail locations.
“Financial companies are good examples,” Cusick says. “They’ll have a lot of corporate square footage where thousands of people could be on a campus or working in an office, but they also could have retail bank branches. That’s one of our key targets. We’re also a nice fit for medium- and large-size law firms, both single and multiple locations.”
Signing national accounts works the other way, too. Sometimes a local franchisee works with a company that then wants to take our services to other locations. “That’s where I’ll come in and coordinate servicing that client on a broader scope,” says Cusick.
Cusick is excited about directing the four-person team handling national accounts. “We have two people in our corporate offices who handle administration and scheduling. Then we have an accounts manager, and both of us are being challenged to identify and close opportunities that benefit the franchise network. We’ve got a nice complement now for inside and outside people.”
Now is the time to start a milliCare franchise
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