milliCare Exchange Annual Convention Builds Buzz for Strong 2018

From new technology to tips on marketing and growth strategy, the annual meeting creates excitement as well as a road map for franchise success

Small business owners are independent thinkers and doers, and they relish the opportunity to put their business strategies in play. Even so, having a system of support and some fellow owners to brainstorm with is a big plus. That’s why the milliCare Exchange annual convention is so well attended.

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The action-packed agenda includes everything from owner meet-and-greets to seminars on a wide range of topics designed to help secure new clients while growing the base of business. As such, it’s an invaluable tool for milliCare franchise owners, says Bill Helton, Director of Franchise Development.  

New technology, equipment draw praise

“We had a number of franchise owners tell us it was the best exchange they’d been to, and these were 20-year veterans. So that was good to hear,” Helton says. “I think that was due in large part to our conversations around a new operating system we’re introducing, as well as some presentations about milliCare’s vision going forward and how they can all be a part of that.”

The new operating system, which will debut in the coming months across the milliCare commercial floor cleaning franchise network, is a back-office setup that incorporates multiple functionalities around billing, appointment scheduling and more. Also on deck is new equipment that lets owners take advantage of foaming technology, and thus have a lower threshold for profitability for some jobs.

“Now they can go after some jobs that before weren’t financially workable,” Helton says. “We used a dry powder agent that was more expensive, which often priced us out of work. Now we’re in a much better position in terms of being competitive for some types of work.”

Breakout sessions run the gamut

Attendees also attended many roundtable breakout sessions. Those intensive workshops touched on email marketing, sales and networking tactics, buying additional territories, operational insights and other business-focused topics.

“What we want to do at every Exchange is be focused around business operations,” Helton explains. “We have teams that lead strategic accounts, for example, and so we put them together with owners so they can learn about how we are working for them. Owners get pretty excited when they hear that this team is working on regional accounts, such as a law firm with 19 locations or a banking institution with 200 sites. That’s the kind of news we really like sharing, and it’s the kind of focus we want to put on helping our franchise owners build business while also bringing some business to them.”

Ranked 206 in Entrepreneur’s Franchise 500 list, milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company, with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Startup costs are as low as $106,000 to $150,000, making the potential for high returns remarkable.

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