Understanding How milliCare’s Seven Core Services Generate Revenue
By providing a connected set of ongoing services, franchise owners can establish regular visits and deeper ties with commercial customers
Owners and operators of commercial spaces like having vendors they can count on. When that vendor can provide multiple services, as is the case with a milliCare commercial floor cleaning franchise owner, that’s even better.
“We do a lot more than clean carpets and floors,” says Bill Helton, Director of Franchise Development. “Of course, that is a core service and something we do very well, which our clients know. And when we can add several other services onto that and enhance their facility’s appearance while also saving them money on flooring repair and replacement, we get the opportunity to win more business from them.”
The basics provide a strong foundation
milliCare succeeds from the ground up. From carpets to industrial tile and other surfaces, milliCare commercial floor cleaning franchise teams make them sparkling clean, and also can add performance coatings to non-carpet surfaces to keep them looking great and protect them against wear and tear. Now mix in tile and grout care alongside general maintenance, and there’s a recipe for added durability that gives flooring a longer life — a major selling point.
“When a franchise owner can show a building owner or operator how milliCare services protect flooring and make it last longer, that matters.” Helton says. “Flooring is a major expense, and facility management is usually more than willing to invest in protecting it. That means not just one-time business, but ongoing maintenance, for a milliCare franchise.”
Additional offerings build revenue stream
Prevention is key to extending the life of any product, whether that’s carpet or solid flooring, or any other aspect of the workspace. That’s why milliCare franchise owners also can offer entryway systems that help trap dirt at doorways before it affects flooring. That valuable service can be sold as an add-on alongside a complete line of protective services from spot cleaning to fabric protection.
“A milliCare contract is not just about floor cleaning, but also minimizing damage going forward,” Helton says. “By offering a wide range of services, our franchise owners can really embed themselves in the client’s business, not just show up every so often to ‘do’ the floors. That’s a big differentiator between us and the competition, and it’s why we continue to grow.”
Ranked 206 in Entrepreneur’s Franchise 500 list, milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company, with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Startup costs are as low as $106,000 to $150,000, making the potential for high returns remarkable.