New Technology Allows milliCare Franchise Owners to Grab More Business
The ability to bid on different jobs and offer multiple price points creates more opportunities with a wider range of current and potential clients
When a milliCare commercial floor cleaning franchise owner meets with a potential client, they go in ready for all scenarios. That’s because milliCare’s R&D team has created, and continues to create, a wide variety of equipment and cleaning solution options that allows for all types of situations.
“Customers want to hear what you can offer, and they also want to know what it’s going to cost them,” explains Bill Helton, Director of Franchise Development. “By having more than one option for them to choose from, milliCare franchise owners are able to compete more effectively.”
Different solutions create pricing tiers
For instance, every milliCare commercial floor cleaning franchise can offer a foaming cleaner as well as a powder-based one for industrial surfaces. The cost for each differs, and because both provide an effective cleaning it allows the customer to look at the performance of each and then make a decision.
“Each option is very effective, so it’s not like a client is having to sacrifice anything in terms of quality work,” Helton says. “Each formula has specific strengths, and depending on the type of building or severity of the cleaning issue, one may be a better fit than the other. Being able to offer both means a higher likelihood that the franchise owner can get, and keep, that business.”
Flexibility allows for more business opportunities
Because the milliCare R&D team is always working on not just different types of formulas, but also improving the ones currently in service, franchise owners always have something to offer clients. That kind of innovation is why milliCare continues to expand its presence in new and current markets.
“The chemistry of floor cleaning, as well as advances in the types of machinery we can use, is an ever-changing landscape,” Helton says. “Staying not just on top of things, but working to be an industry leader, benefits milliCare as a brand and helps our franchise owners build a strong client base and increase revenues.”
A milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Start-up costs start as low as $106,000 to $150,000, making the potential for high returns remarkable.