milliCare R&D Gets Franchises Ready to Care for New Hard Surfaces/Coatings

Meeting advances in flooring technology with high-quality products ensures that franchise owners are able to bid on and win major commercial jobs

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Both commercial carpet and hard-cover floorings continue to evolve, and milliCare commercial floor cleaning franchises are evolving right along with them. That strong focus on research and development, coupled with a stellar reputation for performance, helps franchise owners get and keep business. That’s particularly true when it comes to hard-surface flooring, where the advances are coming fast.

“A lot of what we have done up to now has been around restoration, and we are very good at that,” says Brian Morgan, Director of Operations. “Our franchises spend a lot of time working on entryways, high-traffic production floors and bathrooms, where tile and composite surfaces have taken a beating and need to be brought back to better condition.”

Coating continues to grow as business segment

Restoration is still a core business offering, and milliCare commercial floor cleaning franchises also capitalize on coatings. Various types of laminate and vinyl flooring can be restored with milliCare’s proprietary coatings, creating a significant and ongoing source of revenue.

“This is a very profitable line for us, because restoration doesn’t require as many technicians and can be done in a shorter period of time,” Morgan says. “When it is sold along with cleaning, the franchise owner can realize a significant profit increase from a single client and open the door to offering additional services.”

New flooring types create opportunity

To ensure that pipeline of work keeps flowing, milliCare’s R&D team is always working on new formulas and equipment to tackle the challenges presented by new types of flooring — ranging from epoxy to poured cork.

“We want to be able to bid on any or all surfaces and create a package of options for the client,” Morgan says. “We don’t want to leave out any surfaces in the building, especially hard surfaces. The percentages there are soaring, and we have the capability to clean, restore and protect that valuable asset for our clients at a price that makes sense for them  — while also generating significant revenue for our franchise owners.”

A milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company, with 70 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Start-up costs start as low as $106,000 to $150,000, making the potential for high returns remarkable.

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