Strategic Accounts Allow milliCare Franchise Owners To Share Business
Shared clients allow every franchise owner to leverage in-territory businesses and build awareness and revenue in tandem with other partner owners
When an entrepreneur launches a milliCare commercial floor cleaning franchise, he or she works hard to get the word out, build a book of business and begin landing jobs and growing revenue. That takes a lot of work, but in the end it’s worth it as the business thrives.
And thanks to milliCare’s strategic accounts platform, that franchise owner also can work with fellow owners to build that book of business by tapping into opportunities in other markets.
Large, multi-state clients are targeted
“Prior to the corporate office opening a Strategic Accounts department, a milliCare commercial floor cleaning franchise owner may have missed out on a good piece of business because that company may have needed one vendor who could handle multiple locations,” explains Bill Helton, Director of Franchise Development. “For instance, a bank may have branches in different cities or states. Or a law firm may have offices in several counties outside that owners’ territory.”
By leveraging that client as a strategic account, a milliCare franchise owner can partner with another owner (or more) to service all the business locations. Result? A lucrative contract that benefits all the owners. What’s more, these kinds of partnerships also become valuable marketing assets when reaching out to other large-scale potential customers.
Territories are large and flexible
This works because milliCare’s franchise territories are drawn for maximum benefit, giving owners a significant amount of physical space in which to operate. That means they are used to the challenges of dispatching crews and providing support across a large geographical area, so they can step up when an even bigger goal is on the horizon.
“At milliCare we want to ensure growth, and that means allowing franchise owners to have a very large operating footprint,” Helton explains. “That, in turn, gives them the chance to really develop as an operator who can cover a lot of ground. So when they enter into these strategic agreements, and they suddenly have multiple new locations scattered across their region, they are ready and able to provide outstanding service.”
A milliCare Floor & Textile Care franchise is a business-to-business floor and textile maintenance company with more than 50 locations in 29 states and six countries. Our parent company, Milliken & Co., holds more than 7,000 patents in flooring, textiles and floor cleaning — experience and tools milliCare leverages as we carve out a niche in the floor cleaning industry. Startup costs are as low as $106,000 to $150,000, making the potential for high returns remarkable.
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