The milliCare Floor & Textile Care Franchise Story
Our commercial floor and textile care franchise grew out of a desire to serve customers
milliCare Floor & Textile Care began from a single problem: when customers installed Milliken & Co. carpet, within just a few years, that carpet didn’t look as good as when they bought it. Between heavy foot traffic and janitors ill-equipped to care for carpet, the product didn’t weather well.
Milliken & Co. carpet dealers were the first to notice a need for quality, skilled carpet and floor cleaning. If they could keep the floors looking newer, longer, when it came time to replace those carpets, they would call Milliken & Co. After researching the best practices in carpet cleaning, Milliken purchased the patent for a dry polymer cleaning product that captures dirt and removes it without driving large amounts of water into carpet fibers.
“Using our patented Dry Extraction Process, the company sent technicians out to take care of Milliken carpets, so that, eventually, the customers would return and buy more Milliken carpet,” says Stephen Lewis, Technical Director and Franchise Business Consultant for milliCare. “That’s why milliCare was created. Milliken looked everywhere and they came to the conclusion that this was the best way to take care of commercial carpets.”
At first, Milliken dealers managed the growing carpet cleaning business. Soon, the value of our Dry Extraction Process as a standalone business became apparent, and the milliCare franchise was born. Drawing on the extensive network of Milliken dealers, the milliCare brand grew for more than 20 years.
Along the way, milliCare franchise owners began answering other needs, such as cleaning textile cubicle walls or upholstery and draperies. Franchise owners began building multi-million dollar businesses using the milliCare system.
milliCare enters a new era of growth and expansion
As the commercial floor industry shifted to hard surfaces, milliCare began to offer new solutions for hard surfaces, as well, creating a fully rounded business and additional streams of revenue. At the same time, Milliken & Co. renewed their commitment to making milliCare the premier commercial floor cleaning franchise and invested significant resources into attracting new franchise owners — this time from outside Milliken & Co.
Now under the guidance of a top-shelf team of franchise experts from the floor cleaning industry, milliCare is ready to grow. We have a proven business model and the proven team to support it.
“Milliken & Co. has made a huge investment in milliCare’s franchise infrastructure and human resources,” says Bill Helton, Director of Franchise Development for milliCare. “In addition to developing new products and processes to support our existing franchises, we’ve also added a National Sales Director to pursue national accounts and a Managing Director with decades of experience both in franchising and in the floor cleaning industry. It’s a really exciting time for our company.”
With 70 franchises in 29 states and six countries, milliCare has laid a strong foundation for growth and expansion as we seek new markets. Investing in milliCare Floor & Textile Care is remarkably affordable. Read more to find out how easily you can join our commercial floor care franchise family.